The Duchess of Cambridge has been declared the queen of lockdown fashion - with five of her Zoom outfits selling out within days or even hours.
Kate Middleton, 38, is now the Royal Family's senior trendsetter, her virtual appearances inspiring shoppers to snap up everything from a £39.50 Marks & Spencer dress to a £495 tree print silk dress by Raey.
Demand for the Duchess's lockdown looks has boosted global fashion searches by an average of 86 per cent, according to research.
Love The Sales discovered the Duchess of Cambridge boosted global fashion searches by 86 per cent during lockdown. Pictured: Searches soared after Kate wore this £29.99 mustard jumper from Zara on a Zoom call
Hitting the spot: Searches for polka dot dresses soared 66 per cent after Kate re-wore this £1,300 favourite outfit from Altuzarra on an International Nurses Day call
Smiles all round: Demand for this £495 Raey silk dress shot up 193 per cent - before selling out completely - after the duchess wore it during a virtual This Morning interview
From the other side of the Atlantic, by contrast, the Duchess of Sussex's outfits have seen searches rise by just 35 per cent since March.
This is perhaps due to the fact Meghan, 38, no longer carries out official royal engagements and has no social media presence at present, after the Sussex Royal Instagram feed was shut down.
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The research, by Love the Sales, is based on Google searches, page views and sales figures from a database of four million British shoppers on its website.
Looking at every outfit worn publicly by Kate, 38, and Meghan from April to June this year, Kate's 16 outfits - many ‘repeats' - cost a total of £6,305 and Meghan's six cost £1,105.
