And you have to conduct a lot of tests to make sure that your copy, multimedia, design, and CTA choices resonate with your target audience and encourage them to take further action on your site. The answer lies in a combination of a clear focus, compelling copy, considered design and relentless testing. If you’re feeling experimental, it’s a good platform for testing out products, messaging and ideas before launching. Let’s see what looks good here. Looks may not be everything, but they do count for something in landing page design. Follow-up with a thank you page. This is why knowing your audience is so important for landing page conversion. If your conversion requires a form, get the bare minimum of what you need - you can always ask for more info on the thank you page once the deed is done. Sometimes we all just need a new wardrobe. Between his free products and his posts, you don’t need to buy anything for a loooong time.

The system comprises of the usual mix of PDF documents and video presentations but where it gets really interesting is that it also includes a complete set of ready made website templates, landing pages, ads and sales copy and even information on where to buy ads, and best of all how much to spend on them. Sometimes they'll provide converting landing pages pages or at the very least banners large enough to serve as stand alone landing page, or, you can mix and match banners to create a landing page of your own. It’s estimated that you have about 8 seconds to convince users to stay on your page, so value proposition needs to be quick and convincing. Why it’s effective: This landing page from BirdEye, a reputation management platform, leads with what it does (get more Google reviews), and why that is of value to the reader (get more customers). The goal here is to inspire your visitors with stories of your past customers. A sales page, on the other hand, needs customers to pay real money.

It’s also smart to add social buttons to the thank you page, since users will be more likely to share your great offer with others after they’ve signed up themselves. Interior design books will often suggest different colors for various rooms and moods - energizing red for a dining room to inspire dynamic conversation, yellow for a cheerful, relaxed kitchen. If you are targeting business people, you can assume that BlackBerry users will frequently visit the site. In particular, during these times of Pandemic, you need to analyze and update your products or service’s Opportunities and Threats for business growth . Trust signals, like logos of well-known companies you’ve done business with, awards you’ve won, and associations you are a member of, build trust in the mind of the visitor. If the visitor is a chick in a bar, you want to wow her and take her home… Many marketers claim that certain button colors like green or red increase landing page conversions, but ultimately you want to focus on the contrast of the button color in relation to your background color.

You can go the obvious route with arrows, or try something more subtle such as making a bright button the focal point of the page. If your product is complex - or if you need to highlight the benefits of multiple products - an image, GIF, or video is often the best way to make your point as clear and brief as possible. They key is to make your page easily scanable with your main point in your headline while using sub headings, bullet points, and various fonts and colors to indicate information hierarchy. That’s the role of the headline and sub-headline on your landing page. It’s also worth noting that if your headline complements an image that explains the product or service, then you don’t need to go into quite as much detail in the copy. Note: I have already covered the basics of split testing in detail in my previous article, ‘What is Split Testing?

Have an awesome offer. The more fields you ask visitors to fill out in your form, the less chance you have of them completing your offer. While most users don’t have a problem providing their name and email address, asking for info about phone numbers and date of birth can cause your drop off rate to skyrocket to 50%. The rule of thumb is not to include more than seven fields in your lead gen form on your landing page. It’s a cost effective and easy way to work with an industry professional while you study the in’s and out’s of social media, video, and online marketing. The easiest way to get conversions is to simply have an offer that is incredible. A very effective way to generate sales leads online is to use Google AdWords to send targeted traffic to well designed, high converting landing pages. Use color to their advantage. Make use of video where appropriate.