When pitting OptimizePress up against some of the other WordPress landing page plugins, I like it best for those who are in need of A/B testing but don’t want to pay the high price over at Instapage. One of the plans has A/B testing. The simplified A/B split testing runs the tests for you instead of forcing you to guess which elements on the landing page need to be tested. That’s the story to tell on your landing page: here’s what we do, here’s why you need it, and here’s why we’re better than the other products you may be considering. You don’t need to drag any element or go through any complex settings. These landing pages aren’t made with a drag and drop editor, but rather the visual editor that comes with WordPress. The LeadPages landing page plugin, or really the service, comes with more than 130 industry-based templates and simple design modules for items like popup forms, social media, and contact forms on your landing pages.



It seems so simple! The Thrive Architect product is a visual editor and page builder for WordPress, and its primary advantage is its simple process for making landing pages. The drag and drop customization is done without any coding, so you can create, copy, and clone any pages throughout the process. The drag and drop builder and template collection is quite impressive. This isn’t a website drag and drop builder like some of the solutions we’ve talked about above. Isn’t this search bar the simplest and most practical one you’ve ever come across? The one disadvantages is the Leadpages isn’t as tightly integrated with WordPress as some of the other alternatives. WPOnepager is one of the easiest WordPress landing page builders. Over 70 high-converting landing page templates are included with the InstaBuilder plugin. Over 200 landing page templates are included with Thrive Architect, all of which are optimized to improve your conversions, regardless of what you’re selling.



This also gives you full control over how you design your page, whereas you’re often stuck with the content modules given to you by other landing page plugins. If you’re familiar with Thrive Themes, you know all about its robust set of premium plugins and themes. The landing pages are built using the visual WordPress editor, meaning that most WordPress users should be familiar with the format. These are basically combinations of the content modules provided through InstaBuilder, and they look wonderful for general and niche marketing pages. InstaBuilder is sold on a flashy landing page itself, so you get a chance to immediately view what your own landing pages can look like. So each new visitor can hear about Boice-Terrel Allen’s experience in his own words. The biggest hurdle in getting writing assignments through these websites is that the lowest bid or the most experience gets the assignment. The only difference is that you pay more money to use the plugin on multiple websites. That way things will click and you will be ready to use that knowledge to make your landing pages work for you. For instance, LeadPages has a Facebook Ads feature for instantly combining with your ads to make the perfect landing pages for those social customers.



You can take direct payments and send customers through a checkout process, right from your landing page. In other words, grab fickle visitors who may be interested enough in the company’s unique value proposition to sign up, subscribe, stay updated, share with friends, and become loyal customers. You build your mailing list by funneling the visitors of your own website, or through solo ad buys, or advertising on Facebook, etc., through this lead capture page. The headline of your page is the first thing that your visitors will see and read. It supplies a package of quality landing page templates for free. To start off, InstaBuilder provides over 70 quality landing page templates. It also provides built-in payments for when you’d like to make a sale right from the page. OptimizePress provides additional options for making membership portal websites, sales pages, authority blogs, and launch funnels. Now, when you hear people talking about landing pages, they are talking of pages that have been search engine optimized for a particular keyword in order to get good placement in search engines for that term.



In order to generate newsletter subscribers with your blog, you have to provide a so-called freebie and include a contact form for entry in the newsletter list in your blog. You can set up an email subscription form and talk about your company or products. While you, as the designer, may not be writing the copy, you can help guide whoever is writing the copy to create either long or short copy based on the perceived market (particularly if whoever is writing the copy is not a professional copywriter). Copying and pasting from another site may hurt your search engine rankings. This way, you can speed up the site and forget about managing so many plugins. You can insert social media comment systems and sharing buttons for the ultimate exposure. Although the social networks have differing views on this type of marketing, it’s a cool feature to have when trying to build social buzz.

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