Even if you’re confident in your business website, you will likely benefit from using a professional landing page. A proper marketing campaign will always be split testing pages; it's an eternal, never ending process if you want your highest possible conversion rates. There are wireframes to be built and coding to be done; and the process can routinely drag out for days at a time. There is a way, though, to shorten that process to a matter of minutes. If you are looking to increase your landing page conversion rate, then you need to and start making wonderful videos in minutes. It needs to take someone that may not have quite as urgent of a need and convince them to give over an email address for a solution. The fault with this thought is that instead of directing your marketing determinations on proper customers who will take up 80% to 90% of your customer list, you will end up wasting resources outside which may not even yield returns.
If a small business doesn’t have time to invest in social media, sending potential customers to Twitter or Facebook may leave them with a negative impression instead of a positive one. A post-click landing page conversion ratio is 1:1, meaning there is only link to click on that page: the one in the call-to-action. 1. Navigationless header, body, footer: To attain a conversion ratio of 1:1, you shouldn’t have any outbound links in your page’s header, body or footer. Optimized conversion ratio: A web page’s conversion ratio describes its ratio of links to click and conversion goals. Any marketing campaign can benefit from a highly optimized post-click landing page, but it’s paid campaigns that shouldn’t be run without one. Message match and an optimized conversion ratio form the foundation of a persuasive post-click landing page, but there’s much more involved in designing one. Together, these two differences form the foundation of a persuasive post-click landing page that optimizes ad spend. A great sales page designer takes those differences into account. Explainer videos tout your product’s benefits with a short animated story that takes your prospect through a PAS scenario (problem, agitation, solution).
Tout the benefits of your product without jargon, and use small words to explain complicated concepts. Product images use informational camera angles to give prospects an idea of all the ins, outs, and features of your offer. Research shows that companies who use more post-click landing pages generate more leads. Video case studies highlight a delighted customer’s experience with your product the way video testimonials do, but they focus more on your offer’s specific ROI. Video testimonials spotlight a delighted customer’s experience with your product or service. A video like this can introduce a person and prove their trustworthiness, and by extension, the value of their offer. There are always options that can make your page perform better. So when they are done reading your article and click on your link, you should be sending to a page that will convert them into customers. Problem: if your ad redirects your visitors directly to your homepage, how will they get to the candles you are promoting?
Alternatively, install Chrome extension FontFace Ninja to see what other websites are using - and adapt their fonts to your form! 6. A condensed form: A form is the biggest cause of post-click landing page friction. Find out the biggest obstacles preventing them from purchasing your product or service, then, adjust your post-click landing page accordingly. Hero shots help visitors imagine a better life with your product. Infographics help visitors better conceptualize data with visual aids. Added to all of that, the ability to manage leads, automate key tasks and get help through live training makes Landingi one of the best landing page creators out there. To do that, it should contain words used in the referrer (good message match), and answer the question every prospect asks before reading further: "What’s in it for me? It’s a good idea to use colors that "pop" and ensure that the CTA stands out.
