The key to a great landing page is not to show how beautiful your product is but to convey how it will solve their problems and, above all, how easy it is. There are also some legal problems caused by the theft of other IPs, so another problem to think about. Put yourself in their position and think about how you react when faced with a seemingly never-ending form. We are so used to always being asked for our email address but what do you think about this proposal? The options are endless, but just make sure the offering relates to your product or service. Connect audience problems to your unique positioning statement, and explain how your product or service helps them overcome their obstacles. In addition its is highly recommended that you have at your disposal a software that generates landing pages to help you overcome any technical problems that may arise. Golden Rule of Squeeze Pages - Don't distract your visitor. Presenting the problem: The headline starts with the pain and insecurity ("Importing and Exporting Is Hard") that any visitor who hits this landing page from a PPC campaign is likely to be feeling.

In short, you can see that a definitive guide for creating the perfect landing page doesn’t exist but you must take into account the aspects that have been raised in this article. Therefore, you should only ask for what is right and necessary and in the future if you require more information you can ask for it gradually, little by little, so that the user doesn’t become overwhelmed and be put off by all of the questions. Now, this doesn’t mean you can’t go below the fold. If you have those, you’re already off to a great start. That’s great! Landing pages are prime opportunities for converting your site’s visitors into business leads. For many businesses, homepages serve as landing pages. Consider how you’ll share your landing page with audiences. A landing page should always be clear, easy and direct. Out of all of the examples of perfect landing pages how could we forget to include some of those created by MDirector. This all seems like a lot to keep in mind, but the marketing ROI from landing pages makes it all worth it.

Should you decide to go the per-platform route, try to keep the landing pages’ styles similar to the source. To get that smooth user experience, you’ll want to keep these nine tips in mind when designing your next landing page. There is an obvious problem with option two, many visitors to the page will not be at the right point in the buying cycle to convert. The main point of the page (and the UVP) is clear from the headline - get adjusted to relieve back pain. The point of the above-the-fold information is to grab visitors’ attention so they’ll keep scrolling. Per Cision, a 2018 Microsoft study found that a human’s average attention span is a mere eight seconds. It’s an unusual word in this context and therefore draws attention. You can test different keyword combinations, lengths or stylings to attract attention. So link to your landing page from other pages on your site using your landing page’s target keyword as the anchor text. Then you can start your keyword research. If your first impression looks like your going to scam the hell out of me then that's not really a good start.

This way, you'll be able to start gathering email addresses which you can use to get ahead with your marketing. PURLs contain detailed, customer-driven information and communicate relevant messaging, which results in better marketing ROI. Plus, resources like Hubspot, Unbounce and Mirabel’s Marketing Manager exist to support you in this endeavor. Per Hubspot, a good landing page has five elements: a headline, a relevant image, a brief description, a form to capture visitor information and a call to action. Often it will require contact information, such as a name and email address, before the visitor can get to the desired page. In exchange for a visitor’s email address, offer a discount, exclusive product details, notifications as soon as your product becomes available or a free trial. Make sure at least one lives above the fold, but take advantage of any below-the-fold real estate to better showcase your product or service through imagery. If you were dealing with an real state agency, what better way is there than by asking for an address on your form? Alternatively, install Chrome extension FontFace Ninja to see what other websites are using - and adapt their fonts to your form!