In this time of the year, 65 college basketball teams compete against each other for the NCAA trophy. This means a lot of people will turn to their local bookie to bet on their favorite teams. Price Per Head (or PPH for short) is a new way for local bookies to outsource their bookmaking business so that their players are able to bet online or over the phone, thanks to state-of-the-art booking software and high quality web page design. It also allows booking agents to keep control of all player betting activities through detailed reports available at any time and constantly updated. This gives bookmakers the tools they need to make the best out of this season and throughout the year.
The booking agent is given a direct phone number which his players can call and wager on all major sports, including the NCAA, NFL, NBA, MLB, boxing, horse racing, hockey, golf, and many more. Additionally, the agent will have his own webpage, custom made and hosted in a secure server. Players will be able to visit the website at any time to wager on their favorite sports, get information on their bets and even have access to an online casino, managed by the bookmaker as well. At the end of each week, the bookmaking agent can log on to the administrative account and collects the money he made for the week. The price per head provider is actually not involved in the money exchange at all, only charging a small fee each week for its services. This fee will depend on the number of players, which means that you only pay for what you need and nothing more.
The advantages of this joint effort are for everyone. The bookmaking agent gets professional software, web hosting and design for his or her business; the wagering players will have a better place to bet, more options to do it, a website available for them 24 hours a day, 7 days a week, a call center with customer service specialists dedicated to assist them at any time and address their questions and concerns. Other benefits for the agent are also quite important to mention, such as the fact that the booking operations are carried out outside of the county, easing legal implications and securing the operations. Also, price per head means increasing the business potential for growth, since now the number of players the bookmaker can handle is limitless. With live reports and powerful servers hosting the software, the booking agent has not to worry about keeping all the information organized and available for review at any given time.
In the past, local bookmakers could not really compete with the ever expanding bookmaking industry, but with the help of price per head services, these local entrepreneurs can now join the successful world of sports booking by outsourcing their operations on a per head basis. This innovative concept has allowed local gambling agents to globalize their sports betting business and own a sportsbook offshore without the overhead costs and legal hassles. By leaving the accounting work, phone calls and bookkeeping to professionals, bookies are taking their businesses to new heights. With top-of-the-line technology and infrastructure taking care of the data, and customer service specialists assisting players, bookmaking agents can focus on consolidating their businesses, handling money and expanding their visions. The industry changes and those bookmakers who change with it will reap the benefits.
By Paola Rey Echeverria
