Businesses new and old, large and small, all have a great deal to gain by utilizing Internet marketing and working it to their best advantage. Article marketing is a unique and powerful marketing method; why not learn more about it so that you can gain an edge? Use this article to develop a greater understanding that can lead to greater research and better results.

Make your own original logo! This tactic works well for large businesses, so it stands to reason that it will work well for small ones, too. Readers will recognize a logo you use, and seeing your logo elsewhere will remind them to go to your site. Giving your customers a memorable logo can give your name the familiarity and recognition that will improve your business.

Use SEO keywords in your articles. Sometimes people who search for a certain term are more likely to buy what you're selling. Don't overdo it, though. If you stuff your article with keywords, it will read unnaturally to humans and search engine spiders will penalize it as potential spam.

Find out what topics people search for the most. These are the topics that will likely gain you the most readers, so try to find a commonly searched subject that also fits your niche. Make sure that you include the keywords in the title, so that your article will show up when someone does search.

Link yourself up! In each of your articles you should not only provide links to your website homepage, but also to any other articles you have written. Even if they are not exactly relevant, you can include them at the end by saying something like "Other articles by this author include..."

You can use these tips as well to build a better article marketing plan. Thousands of people are using articles to boost traffic to their websites - there is a big demand for quality content. You can earn a nice income from article related business if you apply yourself to it.