Most businesses today use internet marketing to attract pre-qualified leads. You must follow the proper methods to be successful with online marketing. This article will give you some great advice on incorporating article marketing into your overall marketing efforts.

Article marketing is an important component of any successful internet marketing campaign. When you submit articles to free article directories, you can include a link to your website in the author resource box at the bottom of the article. This not only drives new customers to your website, but it also boosts your search engine rankings by increasing the number of backlinks to your site.

Create a logo for your business. Logos are not only for major corporations. Your readers will recognize your logo and it will give you credibility. Your desire should be to give readers something familiar to keep in their minds, so they will return.

Put your articles on your site first, unless forbidden. By doing this, your website will gain the attention of the search engines and you will rank more highly. Get the article indexed by the search engines on your site first and then send your articles out in the world to attract more customers.

Work on your word count. A good article should not be too long to be entertaining, or too short to be informative. Different article directories want different sized articles as well. Most look for articles between three hundred to eight hundred words, so if you consistently stick with five hundred, you should be fine.

Adding images and a picture in your article makes it more personable and unique, and viewers like both of those features. Just remember that you need to either take the pictures yourself, or legally attain the rights to use someone elses.

It is a good idea to learn as much as you can about article marketing. Article marketing is one of the most important things you can do for your website.