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Tip: Search narrowly defined niche markets where your product or service solves a dedicated need within the customers. Focus your marketing on them instead attempting to reach a broadly defined general market. You'll generate more sales and get a better return regarding your advertising extra expense.

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So you must include some study in what colors mean to your target consumer. Colors that would get the attention of a teen would probably annoy an old person and the colors that appeal on the older person wouldn't obtain a second look from a younger person.