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Marketing management is a discipline that deals with the application of various market strategies and techniques and the management of an enterprise's marketing resources. This primarily involves extensive market research and analysis of market trends. Such research could be quantitative, qualitative, experimental or observational. Marketing managers identify the opportunities available in the market and studybay come up with strategies that help to best use these opportunities. They implement various market strategies of an enterprise and constantly evaluate the performance of the same and make necessary changes for the best results. This role is thus essential for business development and having realized the same, the best MBA colleges in the world are now offering a master's degree in marketing management.
MBA in Marketing Management
You can get a Master's in Business Administration in the management of human resources, oil and gas, general business, hospital and health services, and logistics and supply chain to name a few. An MBA is a post-graduate degree and is preferred when you want to get better positions and employment opportunities. An MBA in Marketing Management mainly involves intensive study and training concerning market research, product positioning, market strategy and competition, digital media, corporate innovation, digital communications, etc. The duration of an MBA is generally 12 months during which the assessment is based on presentations, projects, assignments and dissertation. This method of evaluation best prepares students for their role as marketing managers as it involves presentation of marketing strategies, analysis of the market conditions, etc.
The Role of a Marketing Manager
A marketing manager has five primary functions. Firstly, conduct extensive market research and identify the opportunities available. Secondly, assess the resources available in the organization, their performance, and how they can be made more efficient. Thirdly, devise marketing strategies that will work best. Fourthly, implement the strategy so devised. And finally, continually assess and update the strategy depending on the market response. This requires a marketing manager to have expertise in sales, advertising, customer relations, research techniques, etc. The marketing manager is responsible for ensuring that the products are received in the market and that they fare well. The research and analysis conducted by marketing managers help predict the market potential of products. They thus play a vital role in business development.
The Benefits of a Master's Degree
A Master's degree in Marketing Management in addition to improving one's employability is also a great tool for advancements in career. Given the significant role that marketing managers play in business development, recruiters prefer people with an MBA in marketing management for the said role over others. An MBA ensures that the potential recruit would have closely worked with professionals in the field and provides a wider exposure. It also increases one's chances of getting a promotion, raises and better roles within the same organization. It also prepares one for roles such as that of a chief marketing officer, a brand manager, a director of sales, etc. It is, however, important to ensure that the MBA is procured from a university of good repute, equipped staff and a thorough syllabus in order to make the degree count.
MBA in Marketing ManagementYou can get a Master's in Business Administration in the management of human resources, oil and gas, general business, hospital and health services, and logistics and supply chain to name a few. An MBA is a post-graduate degree and is preferred when you want to get better positions and employment opportunities. An MBA in Marketing Management mainly involves intensive study and training concerning market research, product positioning, market strategy and competition, digital media, corporate innovation, digital communications, etc. The duration of an MBA is generally 12 months during which the assessment is based on presentations, projects, assignments and dissertation. This method of evaluation best prepares students for their role as marketing managers as it involves presentation of marketing strategies, analysis of the market conditions, etc.
The Role of a Marketing Manager
A marketing manager has five primary functions. Firstly, conduct extensive market research and identify the opportunities available. Secondly, assess the resources available in the organization, their performance, and how they can be made more efficient. Thirdly, devise marketing strategies that will work best. Fourthly, implement the strategy so devised. And finally, continually assess and update the strategy depending on the market response. This requires a marketing manager to have expertise in sales, advertising, customer relations, research techniques, etc. The marketing manager is responsible for ensuring that the products are received in the market and that they fare well. The research and analysis conducted by marketing managers help predict the market potential of products. They thus play a vital role in business development.
The Benefits of a Master's Degree
A Master's degree in Marketing Management in addition to improving one's employability is also a great tool for advancements in career. Given the significant role that marketing managers play in business development, recruiters prefer people with an MBA in marketing management for the said role over others. An MBA ensures that the potential recruit would have closely worked with professionals in the field and provides a wider exposure. It also increases one's chances of getting a promotion, raises and better roles within the same organization. It also prepares one for roles such as that of a chief marketing officer, a brand manager, a director of sales, etc. It is, however, important to ensure that the MBA is procured from a university of good repute, equipped staff and a thorough syllabus in order to make the degree count.
