Article marketing is a great way for a company to get the word out about their products and services. Writing articles on topics that are relevant to services and products your business offers can help you build trust and gain new customers. The tips you're about to read will assist you with getting started with article marketing.

Because not everyone enjoys reading long articles, you should always shoot for articles no longer than 500 words. Many studies have been conducted on this subject, and the popular consensus is that most readers lose interest in basic web articles after 500 words. Don't forget: The Internet is a doorway to instant information, so it's easy to click off of your content and onto a funny video.

Write articles that are related to your company. The more exposure you get, the better chance that you will achieve more flow into your website, so utilize article writing to describe the products and services that you offer. This will educate your customers on the specifics of your company, while leading to more traffic at your website.

You always need to be honest and trustworthy. Many people are not willing to completly trust anything they read online. If you have advertisments for products that you don't really believe in, your readers will be able to tell, and have more negative thoughts about what you are writing.

Do not worry about online plagiarism. When another website copies your written work, claim credit by advertising to the public, just how many websites use and trust your material. Consider linking your web page to the web pages that have taken your content. Claiming credit in this way will be much cheaper than hiring a lawyer for copyright litigation.

In summary, article marketing can help you grow your business. All it takes is a few good articles that are relevant to a business' services. The articles will be read by potential customers and entice them to purchase the products or use the service. Use the above advice to expand and improve your own article marketing efforts.