Article marketing is a unique way to gain new customers for a business. Many people think article marketing is hard for businesses to use, but it is pretty simple if you have the right information to help you. The tips in the following article will give you all the information needed about using article marketing.

Avoid using controversy to overcome writer's block. Start some arguments related to household names or brands. People will link to your post as they react to it. When your content is fresh and well-written, you'll find that you're viewed as an expert and your readership expands.

If you have a knack for writing, write articles and submit them to article sites. Doing this will not only increase your search-able content, but it will also bring in hordes of new readers to your website. Many of these sites will also pay for good submissions, so that is just an added bonus.

Create an offsite directory. Creating your own personal directory of your articles creates another method for people to search and find you easily. It basically gives them a one-stop shop of everything you've written, and all the places your articles can be found. This is especially helpful for creating a portfolio.

The most important thing to remember when marketing your articles is that ultimately the quality of your content is what will determine your success. Offer your readers information that they will find genuinely useful. If all you are doing is trying to promote yourself or attract attention, people will end up just passing you by.

As stated before in the introduction to this article, article marketing is a unique way to gain new customers. Article marketing is not hard for any business to use as long as they have the right information. By using the tips from the article above, you can implement article marketing into your business model.