Are you hoping to be more effective at promoting your website's content? The following tips can help you get the most benefit from your article marketing efforts.

Even if you're outsourcing the writing of your site, make sure that you always come across as personal and as original as possible. A good way to go about this, is to write your own page and then send it to a professional for the final touches.

Avoid inundating indexes with endless copies of exactly one article. You can use many indexes as part of your article marketing campaign. One common temptation is to post one article over and over, across dozens or even hundreds of indexes. In reality, that's a bad idea. Search engine designers expect people to try this, so web page rankings actually plummet for links that appear in these over-submitted articles.

Sticking to one style of writing for each article is a sure way to lose readers. Seeing the same writing formula over and over will lose any interest that readers may have had in the marketing. By keeping articles fresh and different one can attract new readers to their articles.

Rewrite your original article, or hire someone to do it for you. This article should be totally unique, high-quality, and optimized for your keyword. Be sure to write a compelling author's resource box that contains two backlinks to your site, one pointed to your main domain, and one to the original article. Submit the rewrite to EzineArticles.com. Once your article is published there, you will have your own author's RSS feed. Each article that is approved on Ezine will ping your author's feed.

By now you should be ready to try your own hand at article marketing. You should aim to hone your marketing skills to the point where you are at least competing well with your competition. It is not impossible to get ahead of your competition with hard work and smarts.